Connect HubSpot

HIVE connects to HubSpot Marketing Hub so you can see how your marketing emails are performing - opens, clicks, and more - alongside your other channels in HIVE. It’s a read-only connection: HIVE reads your email analytics from HubSpot and shows them to you. It doesn’t send email, change anything in HubSpot, or sync your contacts.

You need HubSpot Marketing Hub Professional or Enterprise

The email analytics come from HubSpot’s marketing email tools, which are only available on Marketing Hub Professional or Enterprise.

You can still connect a Starter or Free HubSpot portal - the connection itself succeeds - but the analytics won’t load. Instead you’ll see: “Email analytics requires HubSpot Marketing Hub Professional or Enterprise. Your connected portal is on a lower tier.”

Check your plan in your HubSpot account before you connect. See Marketing Hub pricing.

Before you start: what you need

1. A HubSpot account on Marketing Hub Professional or Enterprise. Lower tiers connect but can’t show analytics - see the note above.
2. A HubSpot login that can approve the connection. You’ll sign in to HubSpot during the connection and approve the access HIVE asks for.
3. You’re a HIVE admin. Only admins can connect a platform (see below).

Only HIVE admins can connect

Connecting, reconnecting, and disconnecting are admin-only. If you don’t see a + button on the HubSpot card, you’re not an admin - ask one of your admins to connect it (you can find them in Settings → Team & Roles).

Once it’s connected, anyone on your team can view the HubSpot stats on the Analytics page.

Connect HubSpot, step by step

1. Open your profile menu (top-right) and choose Connect Platforms.

2. Scroll to the Other section and find the HubSpot card.

3. Select the + button in the card’s corner. HubSpot allows one connected account - if it’s already connected, the + is greyed out.

4. A window opens on HubSpot. Sign in and approve the access HIVE asks for.

5. You’re brought back to HIVE, and HubSpot shows as connected on the Connect Platforms page.

What to expect during connection

• You sign in on HubSpot. The sign-in screen and the screen listing HIVE’s access are HubSpot’s own - HIVE never sees or stores your HubSpot password.
• You approve read-only access. HIVE reads your account details and marketing email analytics. It doesn’t send email, edit anything, or sync contacts.
• No extra picking step. Unlike some platforms, there’s nothing to choose after you approve - your HubSpot portal connects straight away.

What you get once connected

On a qualifying tier (Professional or Enterprise), HIVE shows:

• Your portal details - account name and Portal ID.
• Marketing email stats - sent, opens, clicks, bounces, and unsubscribes for your campaigns.
• An engagement-over-time chart - opens and clicks across your chosen date range.

These appear on the Analytics page, in the HubSpot Email Analytics card, and are included when you export your analytics. A dedicated Analytics guide covers how to read them.

If it doesn’t work

Most problems are one of these

• “Email analytics requires HubSpot Marketing Hub Professional or Enterprise. Your connected portal is on a lower tier.” - your HubSpot portal is on Starter or Free. The connection is fine, but marketing email analytics need Professional or Enterprise. Upgrade your HubSpot plan, then reopen the Analytics page.
• No + button on the HubSpot card - you’re signed in to HIVE as a non-admin. Ask an admin to connect it (see Settings → Team & Roles).
• The + button is greyed out - HubSpot allows one connected account and it’s already connected. Disconnect the existing one first if you need to connect a different portal.
• “No HubSpot account connected.” on the Analytics page - no HubSpot portal is connected yet. Connect it from the Connect Platforms page (an admin needs to do this).

Disconnect or reconnect

• Disconnect: on the Connect Platforms page, select your connected HubSpot account, choose Disconnect Account, and confirm. It’s removed from HIVE and you can reconnect it later. (Admins only.)
• Reconnect or refresh: connect again with the + button, or use Re-authenticate Account on the connected account to refresh its access.