Connect Google Analytics

HIVE connects to Google Analytics so you can see how your website is performing - page views, users, and more - alongside your other channels in HIVE. It’s a read-only connection: HIVE reads your Google Analytics 4 (GA4) stats and shows them to you. It never changes anything in your Google Analytics.

Before you start: what you need

1. A Google Analytics 4 (GA4) property. HIVE reads GA4 website stats.
2. A Google account that can see that property. You’ll sign in with Google during the connection, and HIVE shows the properties that account has access to.
3. You’re a HIVE admin. Only admins can connect a platform (see below).

Only HIVE admins can connect

Connecting, reconnecting, and disconnecting are admin-only. If you don’t see a + button on the Google Analytics card, you’re not an admin - ask one of your admins to connect it (you can find them in Settings → Team & Roles).

Once it’s connected, anyone on your team can view the Google Analytics stats on the Analytics page.

Connect Google Analytics, step by step

1. Open your profile menu (top-right) and choose Connect Platforms.

2. Scroll to the Other section and find the Google Analytics card.

3. Select the + button in the card’s corner. HIVE allows one connected Google Analytics account - if it’s already connected, the + is greyed out.

4. A window opens on Google. Sign in and approve the read-only access HIVE asks for.

5. You’re brought back to HIVE, and Google Analytics shows as connected on the Connect Platforms page.

What to expect during connection

• You sign in with Google. The sign-in screen and the screen listing HIVE’s access are Google’s own - HIVE never sees or stores your Google password.
• You approve read-only access. This lets HIVE list the GA4 properties your Google account can see and read their stats. HIVE can’t change anything in Google Analytics.
• Your property is picked for you - and you can switch. There’s nothing to type. On the Analytics page, the Web tab opens on one of the GA4 properties your account can access; use the Project: selector to switch to another, and HIVE remembers your choice. You never enter a property or measurement ID by hand.

What you get once connected

On the Analytics page, open the Web tab and check the Project: selector is on the property you want. HIVE shows a full GA4 report for the date range you choose:

• Ten headline figures - active users, new users, sessions, engaged sessions, engagement rate, average engagement time, bounce rate, views, views per user, and key events.
• Trend charts - page views and users over time, and sessions over time.
• Geography - top countries and top cities.
• Audience demographics - age and gender. These need Google Signals enabled on the property, and Google withholds small numbers to protect privacy.
• Technology - device category, operating system, and browser.
• Acquisition - channels and top sources.
• Top pages and landing pages, plus a new vs returning split.

It’s all read-only, and it’s included when you export the Web tab. The Analytics guide covers how to read each part.

If it doesn’t work

Most problems are one of these

• “No Google Analytics account connected.” on the Analytics page - no Google Analytics account is connected yet. Connect it from the Connect Platforms page (an admin needs to do this).
• “No properties found for this account.” - the Google account you signed in with can’t see any GA4 properties. Reconnect with a Google account that has access to your GA4 property (see Re-authenticate Account below).
• No + button on the Google Analytics card - you’re signed in to HIVE as a non-admin. Ask an admin to connect it (see Settings → Team & Roles).
• The + button is greyed out - HIVE allows one connected Google Analytics account and it’s already connected. Disconnect the existing one first if you need to connect a different one.

Disconnect or reconnect

• Disconnect: on the Connect Platforms page, select your connected Google Analytics account, choose Disconnect Account, and confirm. It’s removed from HIVE and you can reconnect it later. (Admins only.)
• Reconnect or refresh: connect again with the + button, or use Re-authenticate Account on the connected account to refresh its access.